Lloyds TSB's new high profile advertising campaign, screened on TV in the UK since 4 February 2007, has attracted a vast amount of attention - specifically because of its music! The accompanying music is called 'Eliza Aria' by Elena Kats-Chernin, and has now been published by Boosey & Hawkes. The piece is drawn from the composer's ballet music for Wild Swans, created with choreographer Meryl Tankard for the Australian Ballet in 2003. The series of six adverts introduce a linked sequence of original and touching contemporary 3D animations by animator/director Marc Craste, perfectly matched by Kats-Chernin's haunting music. As soon as the TV campaign was launched, Lloyds TSB was inundated with requests for the music, and the first adverts have been streamed off a number of video websites.
